An improved digital strategy seeks to bring fans closer to the Grand Slam event.
The All England Club, Wimbledon, and IBM will serve up an improved digital experience to the fans of the Championships, due to start in a week’s time.
Revealed today, a stone’s throw away from Centre Court, the improved digital strategy hopes to bring fans closer to the Grand Slam event with access to real-time live scoring and courtside action and insights.
CBR counts down the five ways that the IBM and All England Club doubles team is serving up a digital experience to fans this summer.
An improved website will be rolled out for this year’s Championships – an obvious first step, as 63 million visits from across the globe were recorded to the site during the 2014 Championships.
Employing the expertise of IBM’s digital agency, dubbed IBM Interactive Experience, the new and improved wimbledon.com has been redesigned to be responsive and adaptive to any device.
The site will enable tennis fans to delve deeper into the game with real-time live scores integrated alongside live and on-demand video, infographics and exclusive insights.
IBM will also deliver Social Media Analytics to wimbledon.com, enabling the Wimbledon Social Command Centre to identify the most influential voices around Wimbledon and tennis, understand the content and topics fans are most interested in, and proactively target their social communications for maximum effect.
2. Personalised Wimbledon apps
Billed as the ‘ultimate companion to The Championships’, Wimbledon apps will now have an offline option for fans to continue browsing on-the-go.
Available for Apple iPhone, iPad and Android devices, the apps will provide instant access to scores, player information, match analysis and video.
3. Match stats & insights with IBM Big Data Analytics and Watson
Advanced analytics via IBM InfoSphere Streams will identify breaking match facts in near real-time and, via Watson Engagement Advisor, provide related insights and historical context.
Thanks to the intelligence of Watson, Wimbledon staff will be able to pose further questions in natural language, as if they had the world’s best tennis expert on-hand, and shared these insights with fans via social media and the Wimbledon digital platforms.
In practice this will enable quick and insightful player and match statistics – such as rapidly comparing Andy Murray’s 2nd serve percentage from his Championships-winning matches in 2013 to his real-time performance in 2015.
4. Personalised player website powered & built on IBM Bluemix Cloud
Players at Wimbledon will have access to a website that will provide personalised information about their match schedules, reports and historical insights about other players and real-time updates about the tournament.
This aims to enhance player engagement and experience throughout The Championships.
In the first five months of 2015, IBM observed a 94% increase in the number of cybersecurity events managed by IBM on the wimbledon.com infrastructure compared to the same period in 2014.
Due to these observations, the need to be ever more vigilant around security is a key focus of Wimbledon and IBM.
During the course of The Championships IBM will detect and block thousands of suspicious events, providing AELTC a single, unified view of all security events and applies real time analytics to rapidly identify and address potential attacks.