The company unveiled major advances in financial visibility and business intelligence.
Cloud-based applications firm FinancialForce.com has enhanced its enterprise resource planning (ERP) platform, allowing businesses to track, report and visualise the profitability of anything with ViewThru components.
Customers can now track and view the financial impact on any aspect of their operations such as customers, employees, cases, projects and campaigns, by connecting or sub-analysing their chart of accounts with object elements on the Salesforce App Cloud.
Financial widget parts should be used to display the sub-analysis and they can be embedded in other apps.
A profitability widget can be dragged and dropped onto the layout of a customer account view in Salesforce CRM. An immediate inline analysis of profitability will be shown without the need of a report.
Action Views are also added to the financial management application. It is an ad hoc querying and analysis tool, which allows users to evaluate their data in a smooth manner.
Users can locate the required data with minimal clicks and keystrokes through the tool’s Excel-like interface and familiarity.
FinancialForce.com also unveiled pilots of two FinancialForce ERP Wave apps, powered by the Salesforce WaveAnalytics Platform.
The FinancialForce Accounting Wave App and FinancialForce Supply Chain Wave App incorporate and analyse financial and supply chain performance data, enabling business users to have insight of the entire customer journey, from any device.
FinancialForce.com senior vice president of marketing Tom Brennan said: "Reporting is the most critical job of a financial system.
"FinancialForce ERP gives companies an unprecedented array of tools and methods to capture and report financial metrics. Companies can now extend their chart of accounts to include information elements from other applications, such as customers, cases or marketing campaigns.
"We give companies the competitive edge by providing them a virtually unlimited number of ways to analyse their business. This is the modern way of providing financial intelligence throughout an organization."