C-level briefing: Andy Lawson, UK MD at Salesforce, sat down to discuss the future of the platform and driving innovation in the business.
1. Size doesn’t matter
"It’s not the big companies anymore that make the difference, it’s the fast companies and what Salesforce is all about is its agile, innovative and fast and that’s how we compare ourselves to other people."
Being fast and agile isn’t always easy though, with legacy systems often held up as the boogieman and the great ball and chain around the neck of businesses that want to modernise, but are unable to.
2. Innovation battling the lack of spending
"If you take an IT budget, only 10% of that budget is spent on innovation, the rest is on business as usual."
3. A shift in who drives innovation
"What you see is that it used to be a push from IT, but now because the workload is so high, that it’s the business itself that’s clamouring for that information. How do I do better? How do I do it simpler? How do I empower my people?
"I think it’s that push from the business because they are conscious of ‘Uber-isation’."
4. Salesforce’s future is about the ecosystem
There needs to be: "Guidance from the whole community coming together to give a better joined up solution."
The full interview can be read here.