News: UserZoom power and automate usability testing for data driven companies to improve user experience and value proposition.
UserZoom has raised £22m in its first institutional US financing to support its business growth and improve user experience of products.
The firm operates as an integrated User Experience (UX) research and testing SaaS platform for data-driven enterprises. It has its headquarters in San Jose, California and has additional offices in London, Manchester, Barcelona, Madrid and Munich.
Usability tests of the applications developed by companies can help in improving user experience and value proposition.
UserZoom co-founder and CEO Alfonso de la Nuez said: "Online and mobile users are more empowered than ever before and expect a seamless, intuitive experience without significant training.
"If users do not have a great experience, they will likely go to a competitor and may openly criticize a brand on social media.
"We started UserZoom to provide enterprises with the user data and insights they need to be successful in this new environment."
TC Growth Partners had been the primary investor for the additional funds and was supported by co-investors Trident Capital and StepStone Group.
UserZoom co-founder Javier Darriba said: "Now, our goal is to further secure our leading position in this growing market and to keep offering the best solution in the industry, which has turned out to be of strategic significance for many large organisations."