Designed for product marketing and development communities
Argus Insights, a provider of user-driven product insights, has introduced a web-based analytics platform ‘Consumer Innovation Analytics (CIA)’ designed to improve the product innovation cycle.
The company said CIA, which is designed for product marketing and development communities, provides competitive landscapes and the ability to drill down to the product detail.
CIA can be accessed by each community to assess the impact of features, planning, and marketing on product reception.
Argus Insights CIA derives its data from millions of consumer reviews shared in social media, then transforms the raw data into meaningful insights that highlight how delighted or disappointed the market is with a product release.
The company said the insights are presented in simple visualisations that enable product innovators to understand the market response to their release.
Argus Insights CEO and founder John Feland said users are quick to provide feedback about their delight and disappointment in their product experiences.
"As product expectations change rapidly in the marketplace, this level and frequency of feedback can be valuable to the entire product lifecycle. CIA provides a real-time view of Experience Equity that speaks to each level of a CMO’s organization," Feland said.