UK and European firms play big data catch up.
Western European enterprises are rapidly catching up with their North American counterparts in adopting Big Data technology despite late adoption.
IDC EMEA Enterprise Server Group research analyst Andreas Olah said: "Big Data is no longer just a buzzword, but is considered a serious challenge by European organisations in terms of dealing with ever rising data volumes and extracting value from a range of sources such as sensor inputs, product faults, and customer tweets in real time, while avoiding administration and energy costs spiraling out ofcontrol."
The Western European Big Data Technology and Services Market is expected to rise by a compound annual growth rate of 24.6% by 2018 to $6.8bn.
Among all the segments, the server segment of Big Data captured majority of share in the infrastructure side with a market size of $536m last year in Western Europe, followed by the server segment ($314m).
However, software segment of the Big Data turned out to be the largest overall with market size of $698m, followed by services with $593m.
Among Western European nations, the UK, Benelux, and Nordics are likely to show higher initial adoption, with rapid adoption expected by Germany and France, with the southern Europe still lagging behind.
Big Data & Analytics and Worldwide Advanced & Predictive Analytics research director Alys Woodward said: "Value from Big Data is far from guaranteed."
There would be continuous investment from IT vendors in products that deal with Big Data market demands, while Hadoop related investments will mainly target providing services.