Price comparison site starts customer behaviour data analytics.
WANdisco has signed a deal with Compare The Market to implement WANdisco Fusion across its data centres.
Fusion will provide Compare The Market with insights into its customer behaviour and form part of its wider initiative to boost sales.
David Richards, CEO, co-founder and president of WANdisco, said: "We’re delighted to be playing such an important role in Compare The Market’s Big Data strategy."
"But this deal also reflects the industry-wide need to better address the market’s data challenges, to which WANdisco Fusion offers a unique solution."
"A recent Wikibon survey found that only 18% of non-IT early adopters are happy with the results of their Big Data initiatives."
"Data analytics is transforming the way the world’s most successful businesses operate, but the transition from potential to impact is based on enterprise-enabled products delivering efficiency and quality."
"WANdisco Fusion marries the two and makes Big Data possible for global businesses."
The technology will enable data sharing in the Hadoop environment, which WANdisco is a part of – with the Open Data Platform initiative.
Fusion offers a method for burst-out processing in private or public clouds, with bimodal and multimodal Hadoop architectures, which enables support for new applications.
Randy DeFauw, director of product marketing at WANdisco, said: "WANdisco Fusion represents the evolution of our existing product offering to better reflect the diversity of Big Data solutions being applied in today’s production deployments."
"As reflected by Compare The Market’s specific data needs, operating across clusters is a major requirement for our customers and this product will maintain quality of service across any number of servers and locations."