To identify consumer trends
MicroStrategy, a provider of business intelligence software solutions, has announced that Continental Airlines will use its software for insights into its customers’ purchase behavior across diverse distribution channels.
MicroStrategy has said that Continental Airlines’s distribution planning and marketing departments plan to use the company software for reporting and analysis of sales and flight data to identify consumer trends and place emphasis on marketing to Continental’s customers.
MicroStrategy was selected because of its reporting and analysis capabilities, data scalability, and integration with Continental’s data warehouse.
Jason Simon, senior manager of distribution planning and internet development at Continental Airlines, said: MicroStrategy is fit for our business intelligence (BI) requirements, with its self-service reporting and its seamless integration with Teradata, our enterprise data warehouse. MicroStrategy’s web interface will enable our employees to create their own reports when they need them, and reduce custom report development for our IT team.
Sanju Bansal, chief operating officer of MicroStrategy said: “Companies that are rigorous in their analytical approach to customer relationship management are finding that MicroStrategy provides valuable insights to help them better understand customer purchasing behavior, uncover marketing opportunities, improve sales, and enhance customer loyalty.”