Hootsuite partners with Digimind for BAFTA insights

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Digimind has partnered with Hootsuite to offer brands a social media listening and engagement solution from one unified interface in order to more efficiently manage their social media strategy.

Data from Digimind’s analytical engine will now be accessible from Hootsuite’s engagement and publishing platform, this will allow enterprises to make more informed decisions about their social strategy and to engage with customers instantaneously.

Mohammed El Haddar, CTO at Digimind, said: "Over the last 16 years, Digimind has demonstrated its ability to scan, filter and analyze conversations on the web. Today, we are very proud to partner with Hootsuite to give another dimension to our technologies."

The linkup was put into use during the recent BAFTA awards ceremony and included insight into coverage of BAFTA sponsors such as Lancome.

The data related to the number of mentions a film had over the course of the week, with the trends tracked and displaying different peak points.

The Theory of Everything peaked on the night of the awards, with the film Boyhood peaking the day after.

Patrice Francois, Associate Director at Digimind, said: "The Hootsuite/Digimind integration provides online communications specialists with the ultimate Social Media management suite. By combining the most innovative social listening and analysis platform with Hootsuite’s extensive engagement and publication capabilities, Digital Marketing departments will save a lot of time."

Kevin O’Brien, Hootsuite’s vice president of partners, said: "Organisations have everything to gain from listening to, and engaging with, their online audiences. By understanding key social data, businesses are poised to sell more and increase customer satisfaction."

"Our integration with Digimind ensures that users have access to a set of sophisticated social analytics and engagement tools that will keep them in tune with online data that is most relevant to their needs, whether for sales, marketing or customer support."

Digimind collections mentions across more than 850 million sources worldwide in more than 60 languages as well as calculating influence and sentiment for Tweets, blogs, articles, videos and other social content.

This is done by using a number of metrics and algorithms and allows users to analyse and benchmark campaigns as well as, brands, trends, competitors, or influencers and create custom tags to measure consumer sentiment about key topics.

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