The new application allows companies to analyse work-related trends to improve workforce.
IBM has unveiled new Big Data analytics software and services that it claims help in analysing work-related trends to help organisations build and maintain global workforce.
The software, which was developed by IBM Research scientists, allows analysis of data shared by employees, that can be used to build more productive work environments, while reducing attrition.
IBM’s new workforce analytics services allows companies to improve retention, performance and morale of their employees by providing the human resource (HR) executives a real-time view into data shared by employees through surveys and on social media platforms.
IBM Research Business Analytics and Mathematical Sciences VP, Bob Sutor, said: "Using the insights identified by our new predictive and socially-driven workforce analytics tools, companies can ensure long-term success through employee engagement and meaningful work."
According to the company, the companies can also use the analytics to understand what drives job performance or how employees feel about a new company policy or advertising campaign.
The new workforce analytics services include IBM Survey Analytics services and the IBM Retention Analytics services.