The system leverages online interaction data to deliver instantly actionable customer insights
JD Williams & Company, a UK-based direct home shopping retailer, has selected Teradata and its alliance partner Speed-Trap to provide an integrated web intelligence system that leverages fresh online interaction data to deliver instantly actionable customer insights.
According to Teradata, the system will feature Speed-Trap’s software that uses Web 2.0 technology to capture complete, real-time data on individual online visitors and customers based on detailed analysis of their current and historic interaction behavior. Continuous, massive streams of fresh web data will be routed into the Teradata Active Enterprise Data Warehouse, where it will be integrated with existing customer profiles, and the combined intelligence will be used in near-real time for relevant, timely customer communications.
JD Williams has a pre-existing Teradata data warehouse system and is a user of the Teradata customer relationship management (CRM) application portfolio. The implementation of the new production system includes a data warehouse platform upgrade and Teradata professional services as well as extended use of Teradata CRM. The new system will enable cross-channel customer dialog, making the addition of detailed web browsing data from Speed-Trap a critical input for holistic CRM, said Teradata.
Neil McGowan, chief information officer at JD Williams, said: This is an exciting new approach to data warehouse-driven business agility, enhancing our pool of customer intelligence with detailed click stream data – a solution which has proven its value in a recent proof-of-concept. This innovative system comes at a perfect moment for us. Orders from the internet are starting to exceed telephone orders for the first time in the company’s history.