MicroStrategy, a provider of business intelligence software, has signed an original equipment manufacturer agreement with Conclusive Marketing, a provider data management and data delivery services.
Conclusive will be incorporating MicroStrategy software into its data management to provide business intelligence (BI) and advanced reporting capabilities to its customers.
By adopting MicroStrategy’s business intelligence software, Conclusive will now offer a broader service to its customers with seamless reporting functionality. Conclusive customers will have the ability to access pre-defined MicroStrategy reports that help them gain greater visibility into large volumes of their sales and marketing data, and position them to make more informed decisions about future marketing strategies and execution, said MicroStrategy.
Larry Daniel, executive vice president of Conclusive Marketing, said: Our customers look for us to provide leadership on how they should view and act on their data. They typically have vast and disparate sources of customer, prospect, and marketing campaigns. We help them visualize and understand data in an integrated manner. After evaluating multiple BI products, we found that MicroStrategy was well-suited for our technology and charts a fast path to our customers’ reporting requirements and future needs. We are impressed with MicroStrategy’s technical platform and particularly excited about the dynamic reporting environment it positions us to deliver through a user-friendly Web interface to our clients.
Sanju Bansal, COO of MicroStrategy, said: We are delighted that Conclusive has selected MicroStrategy as its primary BI and reporting partner. MicroStrategy’s scalable platform enables broad and diverse user populations to report on and analyze very large volumes of granular data.