70% of midsize companies are actively pursuing analytics technology to better understand their customers and make better decisions
More than half of midsize companies are planning to increase their information technology (IT) budgets over the next 12 to 18 months and invest in an array of priorities including analytics, cloud computing, collaboration, mobility and customer relationship solutions, according to an IBM global study.
The study ‘Inside the Midmarket: A 2011 Perspective’ found that 70% of midsize companies are actively pursuing analytics technology to better understand their customers, make better decisions and become more efficient.
The report revealed the growing adoption of cloud computing among midsize firms, with two-thirds either planning or currently deploying cloud-based technologies to improve IT systems management while lowering costs.
The report said that 53% of respondents expect their IT budgets to increase over the next 12 to 18 months, while 31% expect they will remain unchanged and 16% think they will decrease or are unsure.
Security (63%), customer relationship management (62%) and analytics / information management (59%) were cited as their ‘Most Critical IT Priorities’ in the study.
The study found that approximately 75% plan to upgrade their core IT systems to improve performance, security and reliability.
In addition, more than 70% plan to pursue a consultative (IT and business), versus purely transactional relationship with their primary IT provider.
However, the study also showed that the top barriers for IT adoption were cost, difficulty in acquiring and deploying technology offerings, and lack of IT skills and resources.
The study was conducted in more than 2,000 midsize companies representing more than 20 countries, commissioned by IBM and conducted independently by KS&R.