SAP channel partners can build, market and sell analytic applications based on technology from SAP BusinessObjects portfolio
German software company SAP has introduced a ‘Build and Sell’ program to address the interests of both software buyers and vendors.
SAP said that the new program enables its channel partners to build, market and sell analytic applications based on technology from the SAP BusinessObjects portfolio.
Through the new program, SAP will offer channel partners the means to more easily extend their reach by marketing and selling their intellectual property, said the company.
The new Build and Sell approach allows customers to identify and quickly deploy analytic applications while also being affordable, offering fast time-to-value and keeping total cost of ownership low, said SAP.
The company added with its new go-to-market opportunities and revenue sources, partners can discover a larger market for offerings they have previously developed for their own customers.
In addition, by offering predefined or preconfigured industry analytic applications via the SAP EcoHub site and the SAP Channel Partner Portal, other resellers can access affordable, prebuilt vertical and horizontal applications that they can sell, said SAP.
SAP BusinessObjects offerings portfolio can be used by its partners to build predefined or preconfigured offerings, said SAP.
SAP channel partners and volume resellers can use the new program to gather expertise in new industries, reuse content to deliver tailored customer offerings and develop partner-to-partner relationships to help drive their business into new markets, said the company.
SAP Volume Reseller and Services Partners senior vice-president Fritz Neumeyer said the new build-and-sell model presents a compelling value proposition for all parties — customers, partners and SAP.
"This new approach supports partners in delivering repeatable and sustainable solutions that are quickly deployable for rapid return on investment. The solutions are built upon the power of partners’ industry or line-of-business expertise," said Neumeyer.