Cloudera’s Data Hub will be utilised by Marks & Spencers to better understand consumer behaviour.
Cloudera has been selected by Marks & Spencer to help with its data analytics.
M&S will adopt the Cloudera Enterprise, Data Hub Edition, to analyse data from multiple sources to drive business value and to better understand consumer behaviour.
Jagpal Jheeta, head of Business Information and Customer Insight at M&S, said: "We evaluated potential partners that could help us build an analytics hub and complement our in-house capabilities to make data-driven decisions across the business."
"Smart and efficient data usage is a key focus at M&S, as it ultimately fuels better customer insight, engagement, and loyalty. We needed a scalable, robust and future-proof strategic partner. Cloudera is aiding us in leveraging analytics to better serve the business now and in the future."
M&S required a provider that was willing to collaborate and had a flexible and customisable platform that had a number of analytics tools that could integrate with third party tools that the retailer already uses.
Dave Shuman, Cloudera, said: "M&S is a shining example of a retailer who is embracing the opportunity of big data to perfect the customer experience across all channels."
"Cloudera is honoured to partner with them while they expand the depth and breadth of use cases supported by the enterprise data hub, such as plugging in campaign management, customer loyalty data, and data from digital assets to help create more personalized and targeted communications."
The retailer’s use of big data has been mainly for developing a 360-degree customer view to help understand purchase patters and shopping behaviours across channels.