New research from Sky reveals the demand for TV apps on tablets and smartphones is increasing
A survey commissioned by Sky and carried out by Mintel has revealed that 8% of the population in the UK received a tablet for Christmas. Tablet ownership has nearly doubled just over the Christmas season when added to the 9% of the population who already owned one.
The study revealed that in the UK 16% said they plan on purchasing a mobile tablet in the year ahead. One in three respondents said their main interests in buying a tablet include watching TV and films, social networking, music, internet access and news information.
Internet access came in highest in reasons for becoming a tablet owner at 67% with social networking at 48% along with TV and films at 48%.
The director of mobile at BSkyB, David Gibbs said: "The growing appetite for greater flexibility in watching TV chimes with our experiences over the last year."
"During 2011, as smartphones and tablets became ever more sophisticated, and the quality of the TV experience they can deliver became ever more impressive, we saw an increasing demand from our customers to both watch TV on the move as well as enjoy experiences on companion devices," he added.
BSkyB has released a new Sky Sports News App which is free to subscribers or for £4.99 per month. The company now has more than a dozen applications on offer for tablets and phones.