Tinder to boost match-making with Tappy acquisition


Dating app Tinder has reportedly acquired photo messaging app Tappy, with the details of the transaction remaining undisclosed.

Tappy, co-founded by Brian Norgard, is an app which is known for putting a face to text messaging, as users can only begin a conversation by sending photographs which self destruct after 24 hours.

The app is similar to Snapchat and Tinder’s own Tinder Moments. Tech Crunch quoted Tinder CEO Sean Rad as saying: "We’re growing and recruiting like crazy."

"It’s incredibly difficult to find talented people to join us fast enough to keep up with our roadmap for 2015, which includes some ambitious plans."

"When I spoke with Brian, we found that our goals for two separate products were such a great match. There are some specific things that they’ve done in the past that we wouldn’t have to figure out on our own moving forward."

It is speculated that the purchase might result in improvements made to Tinder Moments, introducing a feature which allows users to send photographs with text and filters.

The acquisition could also result in an introduction of new features which allow Tinder users to privately send photos through the app.

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