Data, office integration and revenue: CBR looks at 5 benefits Microsoft is getting from the LinkedIn acquisition.
4. Technology and expertise
LinkedIn has over 10,000 employees working across its offices around the world.
This includes an engineering team with expertise across user experience and applications. It also has a mobile division.
Microsoft is far from a novice at building software, but there may be insights that the LinkedIn team can bring to its products.
5. Sales channel
With every acquisition comes the chance to absorb some of your acquisition’s customers.
Microsoft will be able to sell its other products through LinkedIn’s sales channels. Due to the overlap between the two services, its chances are fairly good here.