Consumers sing the online shopping holiday blues

As many shoppers have turned to the online stores for gift shopping, the consumer rights group Which? has warned them to use caution when buying online.

In a recent survey of approximately 1,300 people Which? found that one in ten consumers have bought fake products online over the past two years with many from popular sites like eBay and Amazon. Unfortunately, as ‘etailers’ can be difficult to contact to complain, many consumers are finding themselves with little Christmas cheer.

Feefo, an independent feedback forum, has released the top 10 most annoying points of online shopping this holiday season.

"Buying at the push of a button is extremely attractive at this busy time of year as is the idea that there may be bargains to be had online," said Managing Director of Feefo, Andy Mabbutt.

"But online shopping raises certain issues for the consumer and it is here where feedback from established customers really proves to be crucial," he added.

While shopping online is convenient and can ease the shopping stress around Christmas time it’s important to ensure the right ‘etailers’ are being targeted.

Here is the list of the top 10 online shopping complaints:

1 Poor communication from suppliers when deliveries are late or cancelled.
2 Unable to see product before it arrives and it not living up to its online description
3 Waiting for signed deliveries
4 Damaged Goods
5 Complicated return procedures
6 Missing parts and not being able to track them easily
7 Organisation of multiple deliveries
8 Lack of accountablility for false goods
9 Unhelpful delivery drivers
10 Lengthy registration procedures

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