Morning roundup: pick of the comment, September 28 2010

1. BlackBerry PlayBook could usher in new breed of Augmented Reality (ReadWriteWeb)
When Apple introduced the iPad, AR enthusiasts were disappointed to find it had no camera facing in either direction. With the growth of the mobile AR industry through applications like Layar, junaio and Wikitude, the only thing limiting the potential of the technology these days is the hardware it’s run on. One of the more interesting features, for fans of augmented reality (AR) at least, is the device’s pair of front- and rear-facing cameras, both of which can shoot HD video, says Chris Cameron.

2. Branding The Smarter City: An exercise in priorities (RedMonk)
James Governor takes a look at IBM’s Smarter Planet initiative and its role in the Start summit, nine days of discussions and presentations about sustainability, business, and government with a stellar attendee list.

3. Event Report: Oracle OpenWorld 2010 – The Wrap Up (Ray Wang)
Altimeter Group analyst R "Ray" Wang rounds up Oracle’s massive OpenWorld event. What went right? What went wrong? What did the attendees think?

4. It’s time the business learned to speak the language of IT (CBR Rolling Blog)
How many CEOs have you met who have no problem laughingly describing themselves as IT illiterates – an admission you’d find alarming if they substituted the word ‘accounting’ or ‘marketing’ for technology? Gary Flood reports.

5. Microsoft throws in the towel on blogs (Gartner)
Congratulations to Automattic (the company behind WordPress). Microsoft chose not to compete with WordPress to win an unwinnable war for Internet blog platform supremacy. Instead, Microsoft gave in and it looks like they are trying to leverage WordPress’ popularity to improve the visibility of other Windows Live properties, says Larry Cannell.

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