Sponsored Ads now appear in Facebook users’ news feeds

The dreaded sponsored ads have now arrived and Facebook users should be seeing sponsored stories in their news feeds soon if not already. The social networking site has said more controls are being put on the type of ads than can be displayed, more than the site did for news feed ads in 2007.

Marketing Ads will only be featured in a users’ news feed if the user has liked the page. So if you are a Facebook fan of Ben & Jerry’s Ice cream a featured ad would be displayed like the one below.

Facebook timeline adverts

All stories by advertisers will be marked as features. Pages are able to look for new fans through other Sponsored Story types that tend to promote friend activity; an example would be a friend liking a page’s post.

The sponsored stories addition is predicted not to affect Facebook usage and Facebook is introducing the stories slowly to avoid backlash from its users. The social networking site told InsideFacebook that users will be seeing only one paid item per day for now.

We have yet to see how quickly one item per day turns into five and so forth.

The social networking site has added information in its help centre about the new sponsored stories. Facebook explains that users can remove individual sponsored stories by clicking the "hide" button or limit the amount of stories by unfriending a person or unliking a page that is generating the story.

Type: White Paper


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