The clock is certainly ticking for Apple, with reports that its much-anticipated iWatch won’t be released for at least another year
The Financial Times (FT) claimed last week that the company has been aggressively hiring experts for the project, in a bid to step up development amid fears its own team lacks the talent to overcome the challenges presented by the venture.
The concept of a wearable device that can do everything a phone does isn’t just something Apple wants in on. Competitors Google, Samsung and Dell have also expressed interest in developing the technology and, for once, the late Steve Jobs’s trailblazing company could be left eating a rival’s dust.
But Apple has the most to lose from being slow off the mark on this one.
Shareholders are keen to see signs of innovation since the co-founder’s death in 2011, and critics claim that Apple, with CEO Tim Cook at the helm, has fallen from being great to being one of many.
Apple refused to comment on the FT’s story but Cook was quoted as recently as April as saying the firm’s next raft of releases wouldn’t come until next year.
The announcement hasn’t stopped stock prices from falling, nor helped quiet the doubting voices.
The firm, which has been at the forefront of technological innovation with devices like the iPod and the iPad that redefine culture, could turn things round with another game-changing product.
But will it come before a Google timepiece? Or a Samsung wrist strap? Nobody’s sure, but start your stopwatch because the race is on…