News: Companies to advance digital transformation for life science, healthcare, and financial services organisations.
Accenture and Adobe have expanded their global alliance to advance digital transformation for life science, healthcare, and financial services organisations in North America and Europe.
Under the newly-signed three-year agreement, the companies will develop marketing-focused technology services and solutions.
The companies will build a team of individuals with relevant experience to integrate Adobe’s Marketing Cloud solutions with Accenture Interactive’s digital marketing services
Accenture will also invest in increasing its Adobe practice for providing digital marketing solutions.
The technology solutions will focus on large-scale content and campaign management, driving business, supporting compliance with industry regulations, and offering integration with clients’ existing solutions.
The offerings will initially be available to customers in the UK, US, Germany, France, and Canada.
Adobe executive vice president, Worldwide Field Operations, Matt Thompson said: "Working with Accenture at this level is a significant step toward providing tailored versions of Adobe Marketing Cloud solutions that address the unique requirements of specific vertical industries.
"This is a logical next step in the evolution of Adobe Marketing Cloud as an enterprise software platform to help industries successfully transition to digital."
Earlier this year, the two companies introduced pay-per-use, cloud-based managed digital marketing service, Accenture Customer Engagement.