C-level briefing: But migrating to cloud requires deep strategy
With a vast portfolio of products out in the market, AWS has built a partners ecosystem that includes SoftwareAG, Adobe, Bitdender, Brocade, CA Technologies, Chef and Cisco,.
"We have always known that the disruptive nature of what the cloud does is creating a tremendous market opportunity.
"It is not going to be a one winner takes it all kind of thing. We fully expect that there are going to be other infrastructure cloud providers that are going to enter the market and have their own specialities and value to provide the market."
Matsubara said that partners have been at the core of the company since the beginning, and that AWS always knew that the partner ecosystem, both consulting and technology partners, were going to be critical to the customers’ experience using its services.
"If you look at consulting partners, customers need smart people to help them do the architecture, do implementation, do fully manage services on AWS.
"On the technology partner side, there is almost an infinite amount of other specific technologies and applications, from OSs to databases, middleware, security software, management software, that the market already has providers of.
"For us, in order to be able to allow customers to solve their business problem, we have to make sure we have the right ecosystem of technology partners, whose products run on AWS and are supported on AWS."
With 90% of the company’s roadmap coming from customer insights, Matsubara said that is hard to say where the cloud is going to be in five years but "it will continue to accelerate".