News: The acquisition will enhance the support of software vendors on Google Cloud Platform.
Google has acquired cloud commerce firm Orbitera in a bid to strengthen its cloud platform and offerings.
Orbitera helps software vendors, service providers, and IT channel organisations sell and distribute cloud-ready solutions and services.
The company was founded in 2011, and over 60,000 enterprise stacks have launched on the Orbitera SaaS-based cloud commerce platform.
The platform allows multi-channel software delivery and commerce on cloud platforms. It makes it easier for enterprise and SMB customers to purchase, deploy, and manage software in the cloud.
It offers four key sets of capabilities that include packaging and provisioning, billing and cost optimisation, marketplace and catalogs, trials and lead management.
Google did not disclose a price for the acquisition, but TechCrunch reported that the deal is worth just over $100m.
The deal will enable Google to better compete with AWS, Microsoft and Salesforce in offering enterprise cloud services.
Google head of global technology partners Nan Boden said: “Orbitera has built a strong ecosystem of enterprise software vendors delivering software to multiple clouds.
“This acquisition will not only improve the support of software vendors on Google Cloud Platform, but reinforces Google’s support for the multi-cloud world.”
Orbitera CEO Marcin Kurc wrote in a blog post that it will continue to provide its existing products and services, with the added scale that Google provides.
Last month, Google released two new machine learning APIs for its cloud platform.
The Cloud Natural Language API and Cloud Speech API have been designed to analyse text and audio files and can extract specific information or specified topics involving people, location, dates and events.