Launched 10 years ago as an engine of change it has become a key business asset.
Offering as much diversity as the Apple app store, the Salesforce AppExchange has become one of the most diverse and popular choices for enterprise applications.
The AppExchange, which launched in 2006, is Salesforce’s cloud computing marketplace through which users are able to access, download, and install software apps.
At its inception the store was dubbed the ‘engine of change’ as the company aimed to provide businesses with a platform that would allow them to create and build applications, then run and integrate them.
One of the major benefits of this product is that it has helped to put Salesforce at the centre of an ecosystem that has seen a large amount of partnerships develop over the 10 years it has been running.
Some of the most popular apps that are available include: Marketo analytics and lead scoring, Cirrus Insight, Conga Composer, and Geopointe mapping analytics.