The European data centre opening will support the company’s customer growth in Europe.
Campaign Monitor, provider of email marketing and automation software for businesses, has announced plans of the opening of its European headquarters in London as well as plans to open a data centre in Europe.
The California-based organisation has also revealed it will create 100 new positions in the UK over the next two years, which will be in support of its fast-growing customer base of 25,000 already based within the UK.
In order to accommodate the continuous growing European workforce, Campaign Monitor has decided to open the new headquarters in London.
Alex Bard, CEO of Campaign Monitor said: “Our investment in growing Campaign Monitor’s team in the UK underscores our commitment to customers in Europe. Our growing team will support the accelerated momentum we’ve seen in the region and help our customers grow their businesses with the No.1 digital marketing channel, email marketing.”
Having its technology operations based in USA, Campaign Monitor identified the process of investing in the UK, which is recognised as its number one customer market.
During an interview with CBR, Kraig Swensrud, CMO of Campaign Monitor said: “The UK is our number one market, in terms of number of customers, quantity of customers, its number one in terms of volume of usage of our system and also, its number one in terms of our customer support.”
The importance of automation and the help that it applies towards companies in allowing them to become more familiar with its customers is strongly identified by Campaign Monitor and its use of applying email marketing services.
Swensrud added: “It’s all specifically about customer data residency and where the data resides and for certain companies there’s a requirement for that to be in Europe. So for that reason that’s why we are opening a data centre here. It’s not a requirement necessarily for how the system runs, but it’s sometimes a requirement for the company and their IT policies.”