Greenpeace has released its Clicking Clean report, evaluating the renewable energy usage of the world’s biggest IT and cloud companies. CBR looks at those making the ‘dirty’ list.
Alibaba is the world’s largest retail platform, running dozens of cloud computing and colocation data centres in China. They are also rapidly expanding data centres operations overseas, such as Singapore and the US. Alibaba did not respond to Greenpeace’s request for its energy data.
WordPress.com is a blogging platform owned by Automattic, which operates data centres in 13 colocation facilities in the US, Europe, Asia and Australia. Its largest colocation vendor is Equinix, along with DataBank, CoreSite, and Verizon.
Amazon, or AWS, was slammed for its lack of transparency. “The world’s biggest cloud computer company remains almost completely non-transparent about the energy footprint of its massive operations,” said the report. “Among the global cloud providers, only AWS still refuses to make public basic details on the energy performance and environmental impact associated with its operations.”
The report was keen to praise Amazon for its increased renewable energy advocacy, with the company using its influence to push for renewable energy policy.
One of the biggest drivers of consumer data consumption is video streaming. Netflix continues to be the biggest video content provider, accounting for 35.2% of downstream traffic. Netflix has recently expanded to six new European countries, accounting for over 20.0% of network traffic in the U.K. and Ireland. Netflix heavily relies on Amazon Web Services for delivering its content to its customers, along with OpenConnect, the Netflix content delivery network.
The report hit home the huge energy footprint which is needed to keep things up and running day-to day. The report said: “The energy footprint of the IT sector is already estimated to consume approximately 7% of global electricity.1 With an anticipated threefold increase in global internet traffic by 2020, the internet’s energy footprint is expected to rise further, fuelled both by our individual consumption of data and by the spread of the digital age to more of the world’s population, from 3 billion to over 4 billion globally.