Analysis: The company chose to aim its releases at developers during the second day keynote.
Day one produced numerous product launches and day two’s keynote would offer little difference, with one launch of note stealing the show.
Werner Vogels, CTO, AWS took the helm for the keynote and indicated an educational approach with plenty of quotes on display.
The major release was one that had been leaked already, AWS IoT, a way to securely connect and manage at any scale.
The move was expected and builds upon existing services that the company offers and the important parts are the cloud underpinning and the ability to analyse the data.
Analysing the data is what Vogels spent a large period of time on, at one point saying: "Machine learning services are integrated into nearly everything we do."
With this in mind, he detailed some new services such as Amazon Kinesis Analytics, which is SQL-based, time series analytics for streaming data.
As has been said previously, AWS has numerous analytics services and vast amounts of data, but what could be a problem is connecting all these services, or even being aware of them.
The company is well into double digits for product releases and it’s difficult to keep track of everything – and I don’t have to run a business.
Vogels went on to reveal a new instance, X1, which will offer 2TB of memory and t2 nano which will offer much smaller sizes of memory.
More releases came with the EC2 Container Registry, a fully managed repository for container images and Python for Lambda.
While IoT may have been the major eye catcher, there was a clear focus on appealing to developers. The previously mentioned services and a Mobile Hub, which aims to help with mobile app development, all play to encouraging developers to use AWS.
New services and improved existing ones all come with the message of ‘we listen to our customers’, something the company is keen to stress whenever it releases something.