News: The start-up is developing technology which takes advantage of how eye-brain perception works to project 3D images into the real world.
The company, which has hired more than 600 employees, noted that debugging work on products is going on presently and that its products will soon be launched.
Magic Leap CEO Rony Abovitz declined the specific date of a products release.
Magic Leap has developed a technology that enables computer-generated images to be projected onto real-world landscapes. This is similar to what Pokemon Go does by combining computer images and reality.
The firm, however, stated that it will be using fully realistic 3D images. This was revealed at Fortune magazine’s Fortune Brainstorm Tech 2016 in Aspen.
There are other players in virutal reality including Facebook with Oculus Rift and Samsung with GearVR that create virtual or augmented reality using a headset.
Magic Leap says that its technology, however, uses ‘light-field’ technology that mimics the brain’s visual perception to create objects and people looking very real, just as in the real world. These ‘virtual’ objects and people could also interact with their virtual world seamlessly, the company claimed.
In an interview to Fortune magazine, Abovitz said: “Our system basically replicates how your eyes and brain work, how our neuro-visual system is designed to work, and it turns your brain into this kind of display.
“So the idea is not to have a display that you look at, but to use the display that nature gave us and talk directly to it.”
Abovitz added that the company is looking at business applications and commerce-related features of its technology.
Magic Leap’s chief marketing officer Brian Wallace said: “So my system could recognize that I’m looking at your sweater, and then an alert pops up from Amazon or Alibaba, and it says if you buy it now you can get 10% off.