Add to favorites Easy posting, in-depth analytics and a plethora of feed options
The web has always been well suited to sharing, and the easiest place to do that is on social media. Everybody from bedroom guitarists to oil conglomerates can promote themselves via the array of networks on offer, but jumping between tabs and accounts can be tiresome and time-consuming. So if you’re serious about social media, it may be time to upgrade your toolbox.
1) Tweetdeck
For those familiar with Twitter, Tweetdeck offers an ideal foray into advanced social media management. The web application used to cover a number of networks, but since being purchased by Twitter has scaled back to focus purely on its parent’s product.
From the dashboard you can manage feeds and tweets from different accounts, as well as schedule posts for future events. You can also bring up other people’s feeds and view conversations between multiple users, which beats handling numerous tabs.
Its weakness is the search function, which is expansive but cumbersome. In all other respects this is the superior Twitter experience.
2) Hootsuite
This social media manager comes weighed down with features, adding even more functionality than Tweetdeck for the digital socialite.
Its main advantage is that it covers Facebook, Google+ and WordPress, allowing you to post the same content to several platforms at once. Those covering a wide range of subjects or interests can organise them by tabs.
Advanced users can also access the analytics system to monitor their social media presence. If that is not enough, the paid service yields further features.
