Amazon gets physical with new store

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Amazon has opened its first ever physical store.

The online retailer launched its staffed customer order pickup and drop-off location at Purdue University in Indiana. Students at the university will now be able to get free one-day shipping on over one million items when shipped to the campus.

"We’re excited to open our first-ever staffed pickup location at Purdue, making it more convenient and affordable for students to get everything they need for life on campus," said Paul Ryder, Vice President of Media and Student Programs at Amazon.

"Whether students are ordering textbooks, laptops, or mac and cheese, Amazon and Purdue are now providing a convenient and secure spot for them to pick up their stuff at hours that work with their schedules. We look forward to bringing this experience to more universities soon."

The move taps into a new trend of retailers trying to bridge the gap between their online and offline services, as customers increasingly prioritise convenience in their online purchases. According to a report from App Annie, the app analytics company:

"To meet the rising consumer demand for a seamless experience across online, mobile and instore channels, large retailers are developing omnichannel strategies that service consumers at any time and in any place.

The Amazon store at Purdue is likely to be followed by others at universities across the US. Amazon apparently has similar arrangements with the University of California, Davis and the University of Massachusetts Amherst.

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