EE has committed £1.5 billion to a new network investment plan to improve rural coverage in the UK.
The company’s "Signalling the Future" manifesto will see the telecoms operator aiming to extend its 4G network to over 99% of the population and 90% of the UK’s geography.
EE also commits to using Micro Network technology to bring mobile calls and data to 1500 communities that are currently unconnected. In addition, the company promises that it will bring "4G+" to twenty of the UK’s busiest cities by 2017, which it claims enables data speeds of up to 150Mbps.
"Stage one of our Network strategy saw us overhaul UK mobile networks, launching 4G and changing the way people and businesses use their smart devices," commented Olaf Swantee, EE CEO. "This revolution of the mobile landscape has made the UK a leader in global communications once again.
"Today we’re announcing the next stage with a commitment to, once again, radically improve mobile coverage, this time with a strong focus on rural UK, all while continuing to increase speeds and capacity with deeper coverage in more cities.
He added: "Smart devices are playing an ever-increasing part in our customers’ lives in every part of the UK. With the £1.5bn investment plan, and our unceasing desire to continually improve the breadth and performance of our network, we are at the forefront of the new mobile era that is changing customers’ lives every day."