Ofcom appoints analytics firm to assess UK digital quality


Bath based analytics firm Actual Experience has been chosen by Ofcom to help define and assess digital quality across the UK.
The agreement comes as part of work highlighted in Ofcom’s recent triennial, Infrastructure Report.

Dave Page, CEO of Actual Experience, said: "The Ofcom agreement continues to cast light on a critical, but neglected issue, the quality of digital products and services. The global digital economy is larger than all but the top 10 national economies and growing faster than all of them."

"Ofcom’s interest in analysing and understanding quality in the digital world, and its real world impact on citizens and business across Britain, is a testament to the importance of digital to consumers, businesses and national governments everywhere."

"As the December 2014 Infrastructure Report from Ofcom revealed, investment into just speed of connection ignores the vast majority of problems impacting the quality of digital products and digital services," continued Dave Page.

"The results of our service should continue to identify those components of the national digital supply chains which would benefit most from an industry focus on improvement."

Actual Experience are an analytics-as-a-service company which analysis digital quality. This agreement is Actual Experience’s third contract with Ofcom.

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