Chief Marketing Technologist, Chief Innovation Officer, Chief Digital Officer and Chief Data Officer could be the key roles to make an impact in 2015.
As technology continually evolves and changes in business, new responsibilities and tasks are created. New technology brings new roles to the business of IT, but what can we expect from 2015?
Here CBR gives you the rundown on what new roles and role changes industry experts expect to see in the new year.
1. The CMO Turns Into A CMT
John Engates, Chief Technology Officer at Rackspace comments: "Gartner predicted that by 2017, marketing will spend more on technology than on IT. Meanwhile, according to Forrester Research, roughly 40 percent of marketing leaders rank technology as the No. 1 area for improvement in their departments."
"Marketers will rely more heavily on tools like collaboration software, CRM, automation, CMS and social. In 2015, marketers will be increasingly called upon to make decisions about how to adopt these new technologies. They’ll have to add more technology chops as the demand for tech know-how continually increases, thus forcing the Chief Marketing Officer (CMO) to become the Chief Marketing Technologist (CMT)."
2. Chief Information Officer to Chief Innovation Officer
"The CIO will be forced to rethink their role in order to best serve the needs of the enterprise in 2015", says Kalyan Kumar, SVP & Chief Technologist at HCL Technologies.
"For example, employees increasingly want access to newer services faster than the IT department can provision them. This has led to the rise of ‘shadow IT’ as employees circumvent the IT department and use their own devices or provision consumer cloud services in the enterprise."
"The arrival of wearables and IoT devices will increase this burden even further. As such, CIOs will need a clearly defined strategy and policies to overcome shadow IT before they are consumed by it in 2015. The CIO must also drive innovative new ways of working; such as DevOps across the enterprise and secure buy-in from the broader IT team. This will lead to a natural continuation in the CIO’s role evolving from service provider to service aggregator and Chief Innovation Officer."
3. Chief Digital Officer
Mark Barrenechea, CEO at OpenText commented, "To help guide the enterprise on its journey to digital transformation, two C-level roles will find themselves at the executive table: the Chief Data Officer and the Chief Digital Officer."
"While their roles are unique, both will focus on the strategic importance of information in a digital economy."
"The Chief Digital Officer will be the executive advocate for the digital customer and will emerge to oversee both the strategy and the technology for a seamless and satisfying digital customer experience. According to Gartner, 25% of businesses will have a Chief Digital Officer by the end of 2015."
4. Chief Data Officer
"The Chief Data Officer will emerge as the executive advocate for data management — using the exploding volumes of data and analytics to improve decision making and identify new revenue opportunities. Across the organisation, every function will want access to data and insights about their operations." Barrenechea continued.
"The Chief Data Officer will make this possible by optimising the management of data (integrating, deploying, securing, governing) and mobilising their organisation around an Enterprise Information Management (EIM) strategy."