Digital River explains how to improve your e-commerce strategy.
4 – Offer online exclusives to differentiate your online store
Whether it’s a completely new product, new colour or new bundle that is unavailable through offline channels, an online-only exclusive product or offer can be used as a draw to the site. Online customers can also be used to test out limited availability of products or additional services, such as personalised engraving.
5 – Use free shipping to maximise sales
Customers tend to spend more when they receive free shipping and companies need to make the most of this by ensuring such promotions are well placed on a website, by use of emotive language and differentiated from competitors. This could mean free delivery on a Saturday, for example.
6 – Give consumers control of their basket
By offering custom bundles that group relevant products together, firms can drive up revenue by cross-selling more of their product range and sending a more targeted message. This will also provide customers with a more convenient shopping experience.