To strengthen its marketing delivery capability
Acxiom, a provider of interactive marketing services, has opened a new Global Service Center (GSC) in Nantong, China, in a move to strengthen its marketing delivery capability in China and the region.
The new center, part of Acxiom’s infrastructure investment, will provide services including software development, systems management, data analysis and statistical analysis to clients in China and around the world.
John Meyer CEO of Acxiom, said: “China is one of the most populous nations in the world with a growing sophisticated consumer base. Marketers are seeing an increased need to invest in interactive approach to tap on this expanding sophistication. Acxiom is looking forward to working with our clients to create and manage a more personable dialogue with their customers through our range of multichannel marketing solutions.
“The GSC will play a major part in the delivery of our marketing services. Infrastructure investment is part of Acxiom’s strategic growth plan. This center is our continued commitment to our clients in delivering innovative and valuable marketing services that will give them a competitive advantage.”