Customers earn points for purchases, which can be later redeemed for free meals and discounts off future purchases
Agilysys, a provider of information technology and hospitality software systems, and Compass Group North America, a foodservice management company, have announced a partnership to deliver a new loyalty service that rewards customers for food and beverage purchases.
According to Agilysys and Compass, the Zipthru Rewards system by Compass Group North America is a loyalty program that can be used in corporate cafes and dining centers. The system is fully integrated, down to the item stock keeping unit level, with InfoGenesis POS by Agilysys, enabling promotions to be built around item-specific purchasing behavior.
With Zipthru Rewards, customers earn points for purchases, which they can later redeem for free meals, discounts off future purchases or other rewards. The program encourages customer visits to on-site dining centers and also may be used to reward healthy eating habits. An additional feature of Zipthru Rewards is its ability to integrate with the InfoGenesis cashless solution.
Rick Postiglione, chief executive of contract foodservices for Compass Group North America, said: We are excited to partner with Agilysys to deliver this industry-leading solution to our customers in the managed foodservice sector. Now, more than ever, foodservice providers are looking for ways to add value to their offerings and deliver a more unique customer experience. The Zipthru Rewards solution enables them to provide a tangible benefit to customers and reward specific purchasing behavior.