Akamai Technologies, a provider of managed services, has announced that it is supporting Outspark, a publisher of immersive online multiplayer games, to deliver free-to-play multiplayer games globally leveraging Akamai’s Electronic Software Delivery solution.
By leveraging Akamai’s Electronic Software Delivery solution and Download Manager, Outspark is accelerating the speed of game downloads, installations and the account activation process. Akamai makes it possible for Outspark to provide gamers with a reliable and engaging online experience.
This strategic relationship is also intended to help Outspark meet and address the needs for its globalization efforts. A percentage of Outspark gamers reside in North America, and one of the company’s growth initiatives involves rapid global expansion with a focus on changing the way online multiplayer games are accessed and enjoyed around the world. Leveraging Akamai’s globally-distributed platform and Electronic Software Delivery solution, Outspark can handle distribution of its games globally online without having to deploy new hardware and software.
Akamai’s solutions enable game publishers to have access to critical information such as where users are downloading from and the success rate of downloads so that they can better prepare and handle their end-user needs, while enhancing their brand image. Akamai’s solutions are also designed to improve the performance of downloads, enabling developers to measure completion rates in a number of different ways such as by URL, geography, and end user IP address – in order to provide the best insight possible into their customer base. All this ultimately can lead to increased customer satisfaction and revenues.
Susan Choe founder and CEO of Outspark, said: Game downloads are the core of our business. We entrusted this important piece of our business to Akamai because of their expertise in global software distribution, their first-class customer service, and their ability to reliably deliver measurable results. Akamai’s Electronic Software Delivery service is a big piece of our publishing platform and together we’ve brought a great gaming experience to over three million gamers across North America and the world.
Brad Rinklin, vice president of global marketing at Akamai, said: Akamai’s gaming solutions are designed to help our customers build gamer loyalty and improve user experience through a fast, reliable and personalized online experience. Leveraging Akamai, gaming customers can offer their end users a smooth and seamless download experience.