Apple Computers is rumored to be in talks with several Hollywood studios about adding film downloads to its iTunes music store.
Variety reported that iTunes may offer film downloads by the end of 2006, although the price has yet to be determined. Apple’s chief executive Steve Jobs wants a flat-price of $9.99, in line with the 99 cents price on all iTunes songs, new and old releases alike.
However, studio executives are allegedly resisting Jobs’ $9.99 plan, demanding a price range that mirrors retail-store DVD pricing where the newest releases straight out of cinemas cost nearly twice as much as older titles.
Apple declined to comment on the report.