Global news network Associated Press and Microsoft have launched an online video network to be powered by MSN Video.
The ‘AP Online Video Network’ is said to be uniquely tailored for web sites and provides high-quality, in-depth reports from the world’s largest newsgathering agency.
Associated Press says the debut of the AP Online Video Network makes dynamic, high-quality video available to a network of AP newspaper and broadcast member web sites in the US and an initial audience of 45 million unique visitors.
The service is eventually expected to offer some 40 video clips per day covering national, international, technology, business and entertainment news.
Todd Herman, director at MSN Entertainment and Video, said, More and more people are going online to watch news; for many it is the preferred way to get news. With this syndication deal, MSN is excited to work with AP, a world leader in news gathering, to further extend the reach of both our video service and AP’s news content to the widest audience possible.
AP says MSN is working to expand the functionality of the network, including local content ingestion, local advertising, and content syndication systems for AP affiliates within the network.