The Australian federal government has issued an ambitious report aimed at boosting the nation’s digital content industry.
Titled ‘Unlocking the Potential’, the report was compiled by senior members of the digital content industry in consultation with a wide range of industry members.
In the report Tom Kennedy, Chair of the Strategic Industry Leaders Group, acknowledged that while the digital content sector is the fastest growing sector globally, its rate of growth in Australia is outpaced by other countries.
To address the slow rate of growth, the report stipulates that the industry should have doubled its value to A$42 million by 2015.
In a joint statement ICT minister Helen Coonan and Industry, Tourism & Resources minister Ian Macfarlane, said, The ultimate aim is to generate the growth of an Australian Digital Content Industry that will provide opportunities across the entertainment, health and education sectors and deliver the world excellent Australian products and services.