With the aim of attracting a larger broadband audience, the BBC has launched a new BBC Two website which is said to feature an entirely new look and offer newer streamed video content.
The entire series of ‘The Apprentice’ will be available for viewers to watch in addition to ‘must-see’ clips from forthcoming episodes and the opportunity to catch some of the best moments again.
The BBC says the site is also be rich in other streamed video content drawn from the full range of the channel schedule, including a regularly updated mix of entertaining clips, sequences and specially edited short-form videos, as well as a lively selection of links to other content on the BBC website and across the web.
Other features of the new upgraded website are expected to include highlights of the Winter Olympics, clips of ‘Family Guy’ and ‘American Dad’, and sneak previews of upcoming programs.
The broadband audience is becoming bigger and more demanding by the day, and our new-look website is designed to make the most of the fluid mix of video and text that users increasingly expect, commented Roly Keating, BBC Two controller. I believe it has the potential to transform our relationship with the audience, bringing them closer to the channel than ever before and offering ways to engage with our programs that were impossible in the narrowband age.