Life insurance companies American National, Lincoln Benefit, and Mutual of Omaha have selected a new integrated service from media services firm Brainshark and point of sale tools provider iPipeline. The service combines Brainshark’s on-demand presentations and iPipline’s insurance product database.
As a result, the life carriers can present product knowledge, sales tips, and marketing concepts to more than 750 general agents, broker dealers, banks and other distributors who use iPipeline’s platform.
A high percentage of our agencies utilize iPipeline for forms, rates, and product information, said David Behrens, executive vice president, American National. By enhancing those resources with on-demand presentations that we can create quickly and easily, we have the opportunity to communicate more effectively with our producers and truly speak to our audience.
Existing life carrier customers of both iPipeline and Brainshark can begin enhancing their product listings in iPipeline immediately, and at no additional charge. Existing iPipeline carriers who are new to Brainshark can integrate the Brainshark enhancement for a limited license restricted to use within iPipeline. Carriers looking to extend their Brainshark-delivered content beyond their iPipeline audiences can purchase a full Brainshark license.