UK communications giant BT has signed a deal with Turner Broadcasting’s Cartoon Network to license programming and develop interactive content for BT’s next-generation TV offering.
Popular programming from the Cartoon Network including ‘The Powerpuff Girls’ and ‘Dexter’s Laboratory’ will be broadcast on BT’s TV over broadband service, which is expected to launch later this year.
According to the telecoms giant, new interactive offerings will include games, advertising, sponsorship and other commercial revenue opportunities, all designed around the advanced capabilities of BT’s next-generation TV platform.
BT says the service will combine access to digital-terrestrial channels through the aerial with broadband-powered video on demand, delivered on a software platform powered by Microsoft and through a set-top box made by Philips.
Dan Marks, chief executive of BT’s TV services, said, We are delighted to have completed an agreement with Turner. This agreement will allow BT to deliver Turner’s very fine programming to our customers and will develop new and innovative ways of extending the impact and appeal of that programming for next generation TV
BT has already struck content deals with BBC Worldwide, Paramount, Warner Music Group, Endemol, and National Geographic Channel, and says it will unveil further big name deals this year.