UK communications giant BT has struck a deal with TV production company Endemol to license programming and develop creative interactive content for its next-generation TV offering.
According to BT, the company will work alongside Endemol to deliver its distinctive programming and compelling interactive content, tailor-made for BT’s next- generation TV service.
BT says the agreement builds on the content deals already announced with some of the world’s biggest entertainment companies including BBC Worldwide, Paramount and Warner Music Group, factual powerhouse National Geographic Channel and with kids’ TV programming leaders HIT Entertainment and Nelvana.
BT says customers of the service will be able to choose from a huge range of on-demand film, music and television programming as well as a groundbreaking interactive and communications service, all available through their TV sets. It claims the service will combine access to digital-terrestrial channels through the aerial with broadband-powered video on demand.
The service is said to be delivered on a software platform powered by Microsoft and through a set-top box made by Philips.