Canon Computer Systems Inc has expanded its PowerShot digital camera line with the PowerShot A5 and PowerShot Pro 70. The products will be on show at CeBit in Hanover, Germany this week. Both are designed to use removable and reusable CompactFlash memory cards from flash memory company Sandisk Corp as digital film. The Canon PowerShot […]
Canon Computer Systems Inc has expanded its PowerShot digital camera line with the PowerShot A5 and PowerShot Pro 70. The products will be on show at CeBit in Hanover, Germany this week. Both are designed to use removable and reusable CompactFlash memory cards from flash memory company Sandisk Corp as digital film. The Canon PowerShot A5 has an 810K-pixel image resolution and includes an 8Mb memory card, has an price of $700. The PowerShot Pro 70 features a 1.68 million-pixel image resolution and slots for two CompactFlash memory cards is expected to have an price of $1500. Sandisk has had some success with its CompactFlash memory, shipping more than a million units last year, compared with 131,000 the year before, representing an increase of over 663%. The sales largely driven by the boom in digital cameras and this announcement adds to the 34 digital cameras using the cards as film cards already introduced. Other CompactFlash applications include handheld PCs, payphones, printers, audio recorders and routers. Sandisk competes with Intel Corp and Toshiba Corp in the high density flash memory market and has 83% of the market, according the most recent information from Californian industry watchers, Instat. Toshiba has 13% market share for its SSFDC equivalent and Intel has 4% for its Miniature card.
