Cigna Healthcare has developed an online insurance tool which will allow users to build their own healthcare insurance policy.
According to the company, the tool, called Cigna Custom Benefit Builder, provides its users with consumer information and a step-by-step interface which will allow them to personalize their co-payment and coinsurance levels, deductibles and out-of- pocket maximums. As these choices are made, the tool will automatically calculate how much the plan will cost and allow the consumer to enroll for further benefits.
As consumerism continues to gain momentum in the marketplace, our goal is to continue to give consumers more choices and more control over their health care decision-making, said Tom Richards, senior vice president of Cigna HealthCare.
Cigna Custom Benefit Builder is an industry-leading next step in extending to health care benefits the same kind of choice and personalization that consumers increasingly enjoy for many other types of purchases they make.