Claims AWS success has led to a backlash.
The growth and power of AWS is creating a backlash from the big IT vendors and leading them to spread fear about cloud.
"It’s not a good thing for big IT vendors if their customers are making use of AWS," said Ian Massingham, UK technical evangelist for AWS. "You’ve got a lot of vested interests on the other half of the competitive landscape that is constantly pumping out messaging that says you can’t trust this, that this is a really bad thing."
Speaking exclusively to CBR, Massingham, spoke about the company’s increased support for larger storage and higher levels of performance.
Massingham, said: "It’s in the same sort of territory as an enterprise storage array that you might have historically bought from a big enterprise vendor -someone like HP."
Earlier this year Amazon posted 2015 Q1 revenue figures claiming 49% growth for AWS, compared with 2014’s Q1 saying it generated $1.5bn in revenue and $265 million profit. This was the first time Amazon split out figures for AWS.
Massingham said AWS is eating into traditional IT vendors market but admitted that his firm must work harder to explain the realities of operating applications in the cloud.
Gartner forecasts that global IT spending on enterprise hardware will drop 3.8% to $136 billion while enterprise software will drop 1.2% to $310 billion.
Some analysts have pointed to this as a trend of long term decline in traditional IT. The trend suggests that hardware could be on the decline, with companies such as Amazon ready to capitalise on it.