The Coca-Cola Company and Apple Computer have formed a partnership to promote the Coke and iTunes brands which will include the launch of a new website and music giveaways.
Coca-Cola and Apple are giving away 70 million songs from the iTunes music store and thousands of iPods in Germany. A new music website will also give unsigned artists an opportunity to upload songs.
Song codes will be in promotional packs of Coca-Cola and Diet Coke, which will be redeemable for a free song from the iTunes Music Store. Through www.Coca-Cola.com/music, participants will be able to access iTunes and redeem their codes, with a five song limit per person.
In September, Coke will be giving away an iPod and 50 songs from iTunes every hour for eight weeks in Germany and Coke customers there will be able to exchange their Coke Fridge loyalty coins into free songs from iTunes as part of a limited period offer.
Promotions in additional countries across Europe will be rolled out in the coming months.